Hopefully you already know just that the headline is among the main components of your press release. Actually, it will make or break your success from the get go along with your release, so it's crucial to create a winning one. Still, that can be easier said than done. But stress not! Use the following ideas and suggestions to make sure that all your press release headlines are hot, hot, hot.
- Tie-ins With Trends and News: How can your business, product or service tie-in with the most recent huge trend or bit of news? Work out how to do that, and you'll draw the eye of more those who never would have otherwise checked you (or your products, services or business) out.
- Figures and Stats: A fast insert of some related industry statistics or figures is a superb way to create a winning headline. That's because people prefer to see this kind of data, and it's easier on the eyes when compared to a long string of text that's not broken up.
- Emotions: Make folks have emotions regarding your headline and you will bring in more readers. Fear is just a powerful emotion, if it may be highly relevant to everything you do or drive back trend press wire, but plenty of other emotions can work wonders. Make people feel something, and they'll want to know more.
- Produce a Promise: Produce a promise along with your press release headline. What will people find out, guaranteed, straight away, if they check out your press release? How will the press release and the included information immediately help their lives?
- Announce news: share information about your latest joint venture activities, new partner, new project, case study, testimonial, interview, fundraiser or charity activity, event, holiday tie-in, community service tie-in, webinar, teleseminar, workshop, speaking engagement, social media marketing marketing channel (your new Facebook fan page), etc.
- Free Stuff: people still love to come quickly to the Internet to locate freebies. So offer them something: free reports, samples, products or services, software, MP3 downloads, photos / images / graphics, templates, blueprints, coupons, etc.
Press release headlines are all about drawing eyes in and capturing someone's attention. But in addition remember that you usually need to provide on what the headline is. If you lie by what the release contains, you could make more people, but none of them will in actuality care about what you're saying, and you'll also damage your reputation in the process.
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